Privacy Policy

Device Information:

When you visit the Site, we automatically gather certain details about your device, such as your web browser type, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and your interaction with the Site. We refer to this as “Device Information.”

Order Information:
When you make or attempt to make a purchase, we collect information including your name, billing and shipping addresses, payment details, email address, and phone number. This is referred to as “Order Information.”

Personal Information:
In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.

How We Collect Device Information

• Cookies: Data files placed on your device, often including an anonymous unique identifier. To learn more about cookies and how to disable them, visit All About Cookies.
• Log Files: These track actions on the Site and collect data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to record browsing information.

How We Use Your Information

We use the Order Information to:

• Process and fulfill orders, including payment processing, shipping arrangements, and providing order confirmations and invoices.
• Communicate with you about your orders.
• Screen orders for potential fraud or risks.
• Provide you with marketing information, promotions, or advertisements related to our products and services, aligned with your preferences.

We use Device Information to:

• Help detect and prevent fraud (specifically using IP addresses).
• Improve and optimize our Site by analyzing customer behavior and interactions.
• Evaluate the success of marketing and advertising efforts.

Email Marketing:
With your consent, we may send you emails about our store, new products, and updates.

Sharing Your Personal Information

We share your Personal Information with third parties to assist in its use as described above. For example:

• We use Stripe for payment processing. Learn more about how Stripe handles your Personal Information here.
• We use Google Analytics to understand Site usage. Learn more about Google’s data use here. You can opt-out of Google Analytics here.

We may also share your information to comply with legal obligations, respond to subpoenas, search warrants, or other lawful requests, or to protect our rights.

Behavioral Advertising

As mentioned, we use your Personal Information to provide targeted ads or marketing communications that may interest you. To understand more about how targeted advertising works, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising through:

• Facebook
• Google

You can also opt-out of certain services through the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that our Site does not alter its data collection and usage practices in response to Do Not Track signals from web browsers.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and request its correction, update, or deletion. To exercise these rights, please contact us using the information provided below.

Additionally, if you are a European resident, we process your information to fulfill contracts (e.g., order processing) or to pursue our legitimate business interests. Your information will also be transferred outside Europe, including to Canada and the United States.

Data Retention

We retain Order Information for our records unless and until you ask us to delete it.

Security

We take reasonable precautions and follow industry best practices to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. If you provide us with credit card information, it is encrypted using SSL and stored with AES-256 encryption. While no method of transmission over the Internet or electronic storage is 100% secure, we comply with all PCI-DSS requirements and apply other accepted industry standards.

Minors

The Site is not intended for use by individuals under the age of 18.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us by email at customerservice@enkeilights.com.